Master Project Plan
Version 1.0 — Last Updated: 2026-04-11
Status: ACTIVE — Guides both Development Team and TekDek Management
Executive Summary
TekDek is a narrative-driven developer education platform with two parallel execution tracks:
| Track | Owner | Deliverable | Purpose |
|---|---|---|---|
| Development (Portal) | External/Dev Team | Article publishing platform, community, APIs | Content delivery, monetization, user engagement |
| Management (OpenClaw) | TekDek (ParzivalTD) | Persona roster, narrative engine, content monitoring | Character operations, storyline tracking, curation |
Critical: The two tracks are interdependent. Portal can't fully function without management defining personas and storylines. Management can't operate at scale without portal infrastructure.
Phase Overview
Phase 0: Discovery & Planning (NOW - Week 4)
↓
Phase 1: Foundational Development (Week 5 - Week 12)
↓
Phase 2: MVP Launch (Week 13 - Week 16)
↓
Phase 3: Scale & Iteration (Week 17 - Week 24)
↓
Phase 4: Expansion (Week 25+)
Phase 0: Discovery & Planning (NOW - Week 4)
Purpose: Lock in product definition, persona prototypes, narrative framework, and team specifications before major development begins.
Key Deliverables
- Strategy documents (TekDek-Strategy.md)
- Persona framework (Brick profile + templates)
- Narrative framework (arc template, first arc definition)
- Decision checkpoints (5 critical decisions)
- Monitoring system design spec
Success Criteria
- ✅ Brick profile complete and tested
- ✅ 5 additional personas sketched
- ✅ First narrative arc detailed
- ✅ Content curation workflow finalized
- ✅ All major decisions made
Phase 1: Foundational Development (Week 5 - Week 12)
Purpose: Build core systems, test persona voice consistency, begin content production, establish the content/narrative feedback loop.
Persona System
- Build Persona Roster System in OpenClaw
- Onboard personas 2–3
- Persona Agent Framework (test AI drafting)
- Voice Consistency Testing
Narrative System
- Build Narrative Arc Tracker
- Content Calendar
- Arc 1 Launch (execute first storyline)
Content Production
- Brick: Publish 4–6 articles
- Persona 2: Publish 2–3 articles
- Persona 3: Publish 1–2 articles
Success Criteria
- ✅ 3 personas with consistent voices
- ✅ 8–10 quality articles published
- ✅ Arc 1 live and driving engagement
- ✅ Portal MVP publishing articles
- ✅ APIs operational and tested
Phase 2: MVP Launch (Week 13 - Week 16)
Purpose: Launch public beta, establish community, prove engagement model, gather user feedback.
Key Deliverables
- Onboard personas 4–5
- Arc 1 conclusion, Arc 2 launch
- Publish 15–20 articles total
- Stack Legion MVP public
- User registration & member tiers
- Challenge system live
Success Criteria
- ✅ Stack Legion MVP live with 5 personas
- ✅ 500+ registered members
- ✅ Arc 2 live and generating engagement
- ✅ Site handles 1K+ concurrent users
- ✅ Revenue model validated
Phase 3: Scale & Iteration (Week 17 - Week 24)
Purpose: Grow community, expand persona roster, launch multiple narrative arcs in parallel, prove replication template.
Key Deliverables
- Onboard personas 6–10 (complete wave 1)
- Develop 3–5 personas for wave 2 (next vertical)
- 3–4 narrative arcs in parallel
- 40–60 articles published
- Second vertical launch (DIY/Fitness/Finance)
Success Criteria
- ✅ 10,000+ active community members
- ✅ 10 personas across 2 verticals
- ✅ 150+ articles, 2K+ views per article
- ✅ 3–4 narrative arcs generating engagement
- ✅ Monthly recurring revenue active
Phase 4: Expansion (Week 25+)
Purpose: Expand to 3–5 verticals, scale revenue, build moat through narrative depth.
Key Deliverables
- 3–5 verticals live
- 30–50 personas across all verticals
- 10–15 concurrent narrative arcs
- Sponsorships & partnerships
- White-label opportunities
Success Criteria
- ✅ 50K+ monthly organic visitors
- ✅ $50K+ monthly recurring revenue
- ✅ Multiple vertical communities thriving
- ✅ Replication template proven & documented
Project Status by Phase
| Phase | Timeframe | Status | Key Milestone |
|---|---|---|---|
| Phase 0 | Now – Week 4 | 🟡 In Progress | Lock decisions |
| Phase 1 | Week 5–12 | 🔲 Not Started | Build & test personas |
| Phase 2 | Week 13–16 | 🔲 Not Started | MVP launch |
| Phase 3 | Week 17–24 | 🔲 Not Started | Scale & second vertical |
| Phase 4 | Week 25+ | 📅 Planned | Multi-vertical expansion |